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Conversation starters on Instagram Notes Fewer people post publicly on social than before, more people are using private chats. If you’re a social network and you want to retain your users, you better adapt. That seems to be what Meta is doing with Instagram notes. The feature that posts short updates from friends at the top of your messenger inbox is designed to spark conversations, particularly amongst teens who are the most active on notes. This week Instaboss Adam Mosseri announced a test that will allow ‘conversation starters’ like ‘current mood’ to appear in notes. This could result in more

Combining SEO and SEM is like unlocking a powerful synergy for your website’s visibility. With SEO’s focus on organic growth and SEM’s capability for quick visibility boosts, you’re essentially covering all bases. It’s all about maximizing your reach and effectiveness in the online space, ensuring your website stands out amidst the competition. In the following sections, I will explain more about the proper use of SEO and SEM, and how they can help your business. Why You Should Use Them Together? Integrating organic and paid search strategies offers an advanced approach to digital visibility. This approach not only enhances your

Data is a treasure trove that gives you actionable insight to your campaigns and audience, but not all analytics are created equal. Without giving yourself the right filters or parameters, it’s easy to get lost in a sea of data that does nothing to move your marketing efforts forward. So, where can you find relevant data? How can you use it to inform your goals? Let’s dive in. Understanding Your Goals Understanding Your Goals The best way to set yourself up for success is to clearly determine who you’re speaking to and what you want to accomplish with your specific

Chrome blocks 3rd party cookies Chrome blocks 3rd party cookies 1% of Chrome users are now in a test that automatically blocks third-party cookies. And I’m one of the 1%. What does this mean? Third-party cookies stalk you around the internet. They are mostly used by advertising tools to build a picture of the people who visit sites so they can gather information about them and target them better. For now the Chrome update it’s just a small test, but the plan is to roll it out to all users by the end of 2024. It shouldn’t affect your Google

Na na na na, na na na na, hey hey, goodbye third-party cookies! I’m not sure that those lyrics would have been a hit song, but it sure is a catchy theme for 2024 in the digital advertising world. Third-party cookies have been on the chopping block for some time, but 2024 is slated to be the year to say goodbye to Google’s third-party cookies officially. As an advertiser, it will be like saying goodbye to an old, familiar friend. Let’s explore a little further and understand: What are third-party cookies? Why are third-party cookies going away? Why should you