Chrome Eats Your Third Party Cookies - Digital Marketing News 12th January 2024

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Chrome Eats Your Third Party Cookies – Digital Marketing News 12th January 2024

Chrome blocks 3rd party cookies Chrome blocks 3rd party cookies

1% of Chrome users are now in a test that automatically blocks third-party cookies. And I’m one of the 1%. What does this mean? Third-party cookies stalk you around the internet. They are mostly used by advertising tools to build a picture of the people who visit sites so they can gather information about them and target them better. For now the Chrome update it’s just a small test, but the plan is to roll it out to all users by the end of 2024. It shouldn’t affect your Google Analytics as GA4 uses first-party cookies but it could affect your social and search ads. It’s good for privacy but it’s going to make advertising harder. What can you do? If you are using ads, check that first-party cookies are enabled where possible. Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book
Email marketing changes for Gmail  Email marketing changes for Gmail

Some huge updates are coming for email marketers who send over 5k emails a day. Even if you don’t yet, you’ll want to future-proof your marketing. You’ll need to add some techie stuff to your domain and you’ll need to make sure people aren’t marking you as spam. If you don’t, your deliverability to Gmail accounts will be limited. And it’s not just Gmail, Yahoo is rolling out something similar and I’m sure other email providers will follow. Although it’s a pain, it’s going to be good for both non-spammy marketers and the people who get their emails. Threads API Threads API

Marketers are about to spoil Threads. The API, the thing that can connect Threads to third-party scheduling and management tools, is on the way. It’s a relief to a lot of social media managers who are feeling the pressure of always being on. But will a flood of scheduled content kill the fun atmosphere? It might, but I can’t help being a little bit excited that it’s happening. Headlines are back on X Headlines are back on X

If you don’t know it’s a link, you’re never going to click it. There was outrage (I may be exaggerating) when X/Twitter removed all context including headlines and link descriptions from link previews. Instead of seeing more about what you’re clicking on, you just saw an image. It was hard to even know if it was a link at all. But now headlines have re-appeared as a text overlay on the image. This could increase click-throughs from the platform and make people a little more at ease knowing what they are clicking. X usage up? X usage up?

When the stats don’t tell you what you want them to. Invent a new one. That seems to be what Elon Musk has done. According to the metric ‘Total Seconds’ which I guess means seconds spent on X, the platform is growing. Part of me thinks this is good news. Then I remember that X has become the online equivalent of the Daily Mail, also a hugely successful, clickbaity online publication. The problem with a new metric like this is that we can’t compare it to previous metrics (also made up) like daily or monthly Active users (DAU MAU). Meta group AI Meta group AI

Some Facebook group admins have been getting notifications offering them AI tools. If they accept AI admins will respond to group posts if they haven’t been commented on in the past hour. It will use previous content in the group to answer questions. It sounds pretty cool and it could be a massive help to busy group admins. It’s going to be interesting to see how good it is. Could chronological threads be on the way? Could chronological threads be on the way?

I’ve only been on threads for 5 minutes but already I’ve been frustrated that there’s no real-time search. If I want to see what’s happening right now I have to wade through the feed. That could be about to change. Threads accidentally shared a pop-up offering users search results chronologically. It was quickly removed. Threads admitted it was a mistake. Although it claims it’s not publicly testing this right now, it’s clearly something they are working on.

This content was originally published here.