News

Understanding the customer journey is a top priority as a marketer. An accurate understanding of your customer’s path from initial interest to sale will improve brand loyalty and result in repeat purchases from existing customers. Let’s talk about mapping out your customer journey. However, few marketers take the time to map out their customer’s journey. This can result in a jumbled, confusing customer experience (CX) as would-be shoppers are directed to apps, websites, and social content without any sense of continuity.  As well as improving your CX, a well-mapped-out customer journey can help you identify opportunities for growth, improvement, and innovation.

The mathematician and data science entrepreneur coined the phrase, “Data is the new oil,” but it took a marketer to really put that statement into a context we can all understand. Marketing expert, Michael Palmer, wrote in a expanding on Humby’s quote, “Data is just like crude. It’s valuable, but if unrefined, it cannot really be used. It has to be changed into gas, plastic, chemicals, etc., to create a valuable entity that drives profitable activity; so must data be broken down, analyzed for it to have value.”  Are You Drowning in Customer Data? Generally speaking, marketers don’t have a

The James Webb Telescope has provided us with some astronomically brilliant pictures, which have given us never-before insight into space and our existence. However, if you thought the telescope was operating with a memory load fit for the speed and brilliance of NASA’s best computers, you would be wrong. In fact, the device in your pocket may have more space than this super-telescope.    The telescope contains a total of only 68 GB of space, a storage amount that even Apple is phasing out from its phones, with the Pro models beginning at 128 GB. NASA’s Michael Menzel, who is