News

Digital Marketing in Portland, Oregon
Digital marketing

Digital Marketing in Portland, Oregon

I recently successfully transferred ownership of a Facebook Business Page in Meta Business Manager to a former client! This was no small feat as it had been lingering on our to-do list for quite some time. Each time we’d go in to transfer, there would be a stumbling block. Even checking Meta’s instructions (because, you know, RTFM) wasn’t helpful. It seems Meta issues information on how to do something, then changes the user interface, but neglects to update the original instructions. Or vital information is at the end, rather than the outset. For example, one of the instructions for transferring

Read More »
8 Ways to Use ChatGPT for Real Estate - Wordflirt Digital Marketing Solutions
Digital marketing

8 Ways to Use ChatGPT for Real Estate – Wordflirt Digital Marketing Solutions

A Game-Changer for Realtors® Imagine having a super-smart buddy who’s always ready to help you with your homework, except this time, your “homework” is all about real estate. That’s what it’s like to use ChatGPT for real estate agents! It’s like having a digital sidekick that’s on standby 24/7, ready to jump in and help you. So, let’s dive into how ChatGPT can be a real game-changer for Realtors®. Buckle up, because these tips are going to make your real estate game stronger and your life a whole lot easier. 1. Crafting Killer Bios First impressions matter, a lot! Your

Read More »
Don’t Use Automatically Created Assets for Google Responsive Search Ads | JumpFly Digital Marketing Blog
Digital marketing

Don’t Use Automatically Created Assets for Google Responsive Search Ads | JumpFly Digital Marketing Blog

What Are ACAs? One of the features available in Google Ads for responsive search ads is something called an automatically created asset (ACA). This feature will enable Google to automatically generate headlines and descriptions for your responsive search ads (RSAs). This is a campaign-level setting, so enabling ACAs will potentially impact every RSA within the campaign. How Do ACAs Work? For your responsive search ads, ACAs will utilize your landing page, existing ads, and your keywords within the ad group to generate copy. Those are the main parameters that go into the algorithm when automatically generating new headlines and descriptions.

Read More »
Google Maps Introduces AI-Powered Local Business Search - RW Digital - Vancouver Digital Marketing Agency
Digital marketing

Google Maps Introduces AI-Powered Local Business Search – RW Digital – Vancouver Digital Marketing Agency

Google Maps Introduces AI-Powered Local Business Search In an era where personalization is paramount, Google is once again at the forefront, introducing an innovative AI-powered feature in Google Maps. This experimental addition aims to revolutionize how users discover local businesses tailored to their specific needs and preferences. Google Maps now utilizes large language models to sift through its extensive database of over 250 million places, including photos, ratings, reviews, and more to understand conversational search queries and offer personalized recommendations. Imagine asking Google Maps for recommendations for “places with a vintage vibe in Vancouver.” Instantly, you receive a curated list

Read More »
Using AI in Digital Marketing
Digital marketing

Using AI in Digital Marketing

I was skeptical of AI because I’m a digital marketer who loves being creative and connecting with people. It felt like robots were coming in and taking over the most important parts of what I do. But I couldn’t ignore the talk because I’m a good salesman. I decided to jump in and try my hand at AI. The first thing I used was a simple AI-powered content creation tool. I typed in a term and watched with interest (and a little fear) as it produced lines of perfectly correct but completely dull text. It was like seeing a robot

Read More »
Three New Google Performance Max Features That We Love | JumpFly Digital Marketing Blog
Digital marketing

Three New Google Performance Max Features That We Love | JumpFly Digital Marketing Blog

Performance Max campaigns were introduced back in 2021 with much anticipation from advertisers. These campaigns utilize AI learning to give advertisers a much broader reach across various Google networks, including YouTube, Discovery, Search, Display, and Gmail. Once they were launched and advertisers started to use them, Performance Max campaigns (like their Smart Shopping predecessor) were concerning for advertisers due to their need for more data insights. Over the last two years, Google has addressed some of these concerns by adding features so that we have better insight into what is or isn’t working. This allows us to make adjustments to

Read More »