When it comes to the metrics by which you measure business growth, Customer/Client Lifetime Value (CLV) is king – but only given the right context. Increasing CLV in your content marketing business isn’t about taking more from each customer or simply selling them on additional services. It’s all about delivering the best possible service by… continue reading
Despite all the many changes to SEO practice over the years, keyword research remains one of the most fundamental SEO tasks. In fact, some form of keyword research is still one of the first things SEO professionals at all skill levels do – especially for a new site (or for any site for which they… continue reading
TechTarget, a business-to-business marketing company, said it saw a 25% drop in Google organic traffic in November. Though the company said that organic Google traffic trends do not directly correlate to company revenue, the drop was significant enough that TechTarget noted it in its fourth-quarter 2019 earnings report [PDF], released Wednesday. November traffic change. “Unpaid… continue reading
You love SEO. Everybody loves SEO. Right? To find out, I asked some of the top SEO experts the reasons why they love SEO. Here were their responses. 1. The SEO Community “The people! Without the amazing wisdom shared by everyone in this community in person, in blog posts, and at conferences we would all… continue reading
Obviously, you work hard to make your website climb to the top of the search engine rankings. But not many entrepreneurs and marketers know that optimization techniques are useful beyond Google, Bing and other search engines. SEO is also applicable to social media platforms, where it can aid in promoting an account, gaining new followers,… continue reading
The post 5 Reasons Blogging is Still a Great Business Idea in 2020 appeared first on Club Thrifty. I’ll never forget the day I quit my job. The year was 2013, and I had worked tirelessly in my role as the Director of Family Services at a local funeral home for six years. My husband… continue reading
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