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In the current digital world that we live in, eCommerce is one of the most important sales channels for companies looking to grow their business. The eCommerce landscape is more competitive than ever, with many businesses looking to grow and expand their online presence. Companies are constantly seeking new strategies to capture customers’ attention, boost sales, and find their sweet spot in the ever-changing landscape of online marketplaces. Often, businesses are looking for a holistic approach outside of the traditional retail model. This is where an omnichannel selling strategy comes into play. By diversifying sales channels and meeting customers where

Are you tired of seeing the same old ads on Snapchat? I hear you. That’s why I appreciate being served ads that take a different approach, stopping my thumb right in its tracks. It doesn’t happen often, but when it does, I end up with another toy my dog didn’t need. Here are five of my favorite Snapchat ads that caught my attention recently: Ad #1: Crunchyroll – One Piece Feature This One Piece promotional video ad from Crunchyroll was engaging, unique, and timely. The references to key characters and the new season are spot-on, capturing the interest of both

Instagram is not limiting you to 5 tags Instagram is not limiting you to 5 tags Could hashtags soon be over on Instagram? It’s such a pain adding them to posts. So when users got notifications that they couldn’t add more than 5 to their posts, I was kinda glad. It seems that the notification was a ‘glitch’, but is it a hint of what is to come in the future? Instagram expert Jenn Herman thinks so and I agree. So for now keep adding your tags but also be aware that keyword search is growing and I imagine AI

I recently successfully transferred ownership of a Facebook Business Page in Meta Business Manager to a former client! This was no small feat as it had been lingering on our to-do list for quite some time. Each time we’d go in to transfer, there would be a stumbling block. Even checking Meta’s instructions (because, you know, RTFM) wasn’t helpful. It seems Meta issues information on how to do something, then changes the user interface, but neglects to update the original instructions. Or vital information is at the end, rather than the outset. For example, one of the instructions for transferring

A Game-Changer for Realtors® Imagine having a super-smart buddy who’s always ready to help you with your homework, except this time, your “homework” is all about real estate. That’s what it’s like to use ChatGPT for real estate agents! It’s like having a digital sidekick that’s on standby 24/7, ready to jump in and help you. So, let’s dive into how ChatGPT can be a real game-changer for Realtors®. Buckle up, because these tips are going to make your real estate game stronger and your life a whole lot easier. 1. Crafting Killer Bios First impressions matter, a lot! Your

What Are ACAs? One of the features available in Google Ads for responsive search ads is something called an automatically created asset (ACA). This feature will enable Google to automatically generate headlines and descriptions for your responsive search ads (RSAs). This is a campaign-level setting, so enabling ACAs will potentially impact every RSA within the campaign. How Do ACAs Work? For your responsive search ads, ACAs will utilize your landing page, existing ads, and your keywords within the ad group to generate copy. Those are the main parameters that go into the algorithm when automatically generating new headlines and descriptions.