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The moment has arrived — the moment to take charge. This summer, at Inman Connect Las Vegas, July 30-Aug. 1, 2024, experience the complete reinvention of the most important event in real estate. Join your peers and the industry’s best as we shape the future — together. Learn more. Marketing software company Roomvu has landed a pair of enterprise brokerage relationships that stand to push it into the everyday marketing arsenal of thousands of agents. The deal also announces its official presence in the U.S. real estate market. It has been operating primarily in Canada, where its founder once worked

Amazon continues proving that video ads are critical for brands seeking success in the marketplace. At unBoxed in 2023, Amazon announced the launch of self-service Sponsored TV ads coming to the ad console. With this campaign type, Amazon hopes to make TV ads available to big and small brands. According to Amazon Ads vice president Ruslana Zbagerska, “TV is an important brand-building strategy and should not be out of reach for any business. Sponsored TV is a new streaming TV ad solution that helps brands connect with their audiences on the largest screen in the home. This includes brands that

Will the US ban TikTok? Will the US ban TikTok? The US has had its eye on TikTok from the moment it got popular. Now it seems they could ban it. The House of Representatives has unanimously passed a bill that requires ByteDance to divest from TikTok or be banned from being offered on app stores. But it’s not over yet. The next step if for the bill to pass the Senate and be signed by the President. The ban could happen. That means that if your target market is in the US you will need to rethink your social

Zircon chooses Vetaphone March 11, 2024 One of India’s leading label and packaging converters, Zircon Technologies, is installing an Omet Varyflex 670 press fitted with a Vetaphone corona treater at its production facility in Dehradun, some 250km north of New Delhi in the State of Uttaranchal, close to the border with Tibet. The company already has Vetaphone corona technology on its existing two Omet and seven Mark Andy presses. Established in 2007 by owner and Managing Director Sanjeev Sandhi, the company, which employs 450 people across five sites, produces more than 40 million square metres of printed material each year.

Social media engagement and links Social media engagement and links Does getting more engagement on your social media posts result in more clicks to your website? No, not according to a report from Memo. It found no correlation between the number of likes, shares, and comments on content and link clicks. Does that mean social is a waste of time? I’m going to say no. Engagement increases your reach which, as long as you are reaching the right people increases brand awareness with your target market. It also proves that link clicks are gold, when someone clicks they really mean

Core web vitals are a great place to start when it comes to enhancing web user experience and potentially boosting organic search rankings. This article explores the impact of core web vitals on search engine optimization (SEO) and offers practical tips for optimizing websites to meet key performance standards. By understanding and improving these metrics, businesses can ensure their websites deliver a seamless and satisfying user experience while potentially improving rankings, all of which contribute to online success. What Are Core Web Vitals? What Are Core Web Vitals? Core web vitals are a set of user-centered metrics that Google uses