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You’ve been told by marketers (and Google) that cranking out blogs can be the way to drive traffic to your site. True. But did you know blogs are great content for pitching the media? As a PR professional, blogs can be your ultimate resource for sharable, newsworthy pieces that will get your company press and stand out in the industry. . Blogs are not a collection of press releases. They are your company’s unique and relevant content based on your company’s expertise. It’s the place where you show thought leadership, and offer how-tos and problem solving directly related to your

As temperatures drop down to the thirties, the uv team can’t help but dream about the holiday season. Have you given into Christmas movies or (super ambitious) started your holiday shopping yet? If you’re at a loss on what to get your family and friends this year, read along as we pick out our must-haves for the holiday season featuring some of our favorite client products, and a few others we just can’t resist. UV families and significant others, we hope you’re taking notes… Shannon’s Picks Polycor’s Pearl Grey Notebook For teachers, writers and all people who like pretty stone

The power of 117 recycled PET bottles April 28, 2024 From bottles to big bags? Spanish FIBC manufacturer CLIMESA is one of the pioneers in producing big bags made of rPET. They are not only a sustainable bulk packaging made of 100 % recycled PET bottles, they also feature a range of special characteristics that make them the ideal long-term packaging for many dry bulk goods. “We asked ourselves how we can reduce our carbon footprint when producing flexible intermediate bulk containers”, said Joan Climent, Managing Director of CLIMESA. “FIBC fabric produced with Starlinger technology from recycled polyester turned out

One of the most overlooked features on any website is the font size and style. If your website is too difficult for the average person to comfortably view, you could be losing customers before they even learn what makes your company or product unique. This crucial design decision should not be made casually, but instead with direction from a seasoned design professional. Four key components that can make a difference: Size: Some people make the mistake of using a font size that is too large. This makes it difficult for a viewer to know where to focus first and can

What’s the secret to getting customers to look forward to opening marketing emails from you, especially when everyone’s inboxes seem to be overflowing on a daily basis? This crucial avenue keeps customers actively engaged with your brand and in turn optimizes your revenue stream. Often small business owners put this type of activity on the back burner and promise themselves they will eventually find time to do it, but instead, now may be time to consider hiring the experts at Electric Bricks to support this crucial marketing activity. Content and Campaigns With the highly optimized world of email marketing constantly

Some aspects of sales tax never seem to change, or they change infrequently. Be assured: Sales tax on digital advertising and marketing is not among those. Digital advertising especially is a hot new area of sales tax as states consider how to tap into this burgeoning stream of potential revenue. Here’s a look at some of the latest tax on marketing and advertising developments. An idea that won’t go away Discussion of taxing digital advertising in the U.S. begins (and nearly ended) with Maryland, the first state to levy sales tax on this new kind of taxable commodity. The tax