News

Core web vitals are a great place to start when it comes to enhancing web user experience and potentially boosting organic search rankings. This article explores the impact of core web vitals on search engine optimization (SEO) and offers practical tips for optimizing websites to meet key performance standards. By understanding and improving these metrics, businesses can ensure their websites deliver a seamless and satisfying user experience while potentially improving rankings, all of which contribute to online success. What Are Core Web Vitals? What Are Core Web Vitals? Core web vitals are a set of user-centered metrics that Google uses

Google shook the search engine optimization (SEO) world with a pair of algorithm updates this week — the March 2024 Core and Spam Updates. Launched within minutes of each other, the two updates are likely to pack a punch on low-quality, automated content and sites that exist purely for the sake of harnessing the power of organic search. Throughout the month, expect fluctuations in rankings as Google updates the various algorithmic systems that are part of its overall Core Updates. Chris Nelson from the Search Quality team explained it this way: “The March 2024 core update is a more complex

As marketing tools, animated explainer videos are meant to be as fun as they are functional. Think of something like Legos explaining the basics of architecture—colorful, engaging, clear, memorable, and approachable for audiences of just about any age or level of education. A well-produced animated explainer video handles the “elevator pitch” lift, breaking down your brand, product, or service and why it’s great into digestible nuggets of information. But given the strengths and capabilities of animation, they also enhance and elevate more of your brand’s individual flavor. Another major benefit: adaptability. You can serve an animated explainer video via almost

Apple tax on Facebook ads Apple tax on Facebook ads When you buy a boosted post on Facebook or Instagram via the iOS app, Apple charges Meta a 30% transaction fee. And now they’re passing that fee onto you. Starting in the US this will be rolled out globally. You can avoid paying by using the Facebook and Instagram websites rather than your phone. But that’s a pain. Will this tempt more users away from the iPhone and onto Android? Or will it just result in fewer boosts? https://www.theverge.com/2024/2/15/24073228/meta-apple-tax-facebook-instagram-boosted-posts Change your backdrop on Instagram Change your backdrop on Instagram You

Google Analytics Key Events Google Analytics Key Events If you finally got your head around Google Analytics 4 I’ve got some bad news for you. It’s about to change the name of something and confuse us all over again. According to Google documentation, it’s going to change the name of ‘Conversions’ (similar to goals in old analytics) to ‘Key events’. It’s a small thing but an annoying thing. https://support.google.com/analytics/answer/14337311 Google Analytics Spam Google Analytics Spam Have you noticed a spike in traffic to your website recently? Have you looked a bit harder and realised it’s all coming from some dodgy