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Some aspects of sales tax never seem to change, or they change infrequently. Be assured: Sales tax on digital advertising and marketing is not among those. Digital advertising especially is a hot new area of sales tax as states consider how to tap into this burgeoning stream of potential revenue. Here’s a look at some of the latest tax on marketing and advertising developments. An idea that won’t go away Discussion of taxing digital advertising in the U.S. begins (and nearly ended) with Maryland, the first state to levy sales tax on this new kind of taxable commodity. The tax

In your Google Ads shopping and/or Performance Max campaigns, have you ever noticed that some of your products get lots of impressions and clicks while others never seem to show? Sometimes, Google seems to latch on to products to the point of ignoring others that are just as profitable to your company. Enter what we like to call the ‘Zombie SKUs.’ What Are Zombie SKUs? What Are Zombie SKUs? So what is a Zombie SKU? According to my homemade Webster dictionary, a Zombie SKU can be defined as a product listing that is getting no love or is ‘dead’ to

In the ever-changing landscape of PPC, creating long-lasting partnerships with your clients can be a tough task to undertake. So, how do you show clients that they need you? The answer might seem obvious: deliver stellar results. And while that is a big piece of the puzzle, other factors could affect client loyalty. Stay on top of your game, and read on for five tips for PPC client retention. Get to Know Client Goals This one is incredibly important. You cannot deliver proper results without knowing what your clients are looking for inside and out. Make sure you have a

AI tools are everywhere. There’s ChatGPT, Google Gemini, Poe, Perplexity, Midjourney, Dall-E, Stable Diffusion, Pika, and the list goes on. They can help you write emails. They can help you correct your grammar. They can do marketplace research. They can brainstorm ideas for new marketing strategies. They can create images and even short videos. And now Google Ads and Google Merchant Center are both starting to embrace the proliferation of AI tools within their own interfaces without the need to access these other tools at all. These AI tools can help you create compelling ad copy for your ads and

During any summer, the most coveted space is outdoors. Yes, outdoor living was wildly popular before the words “quarantine” became a word in anyone’s vocabulary. Yet as a majority of Americans have changed or canceled their summer travel plans, home furnishings association members say that they’re seeing an increase in outdoor furniture sales (and surely Prosecco sales). Designers and contractors have been overwhelmed by requests to create luxury outdoor spaces where clients can escape into nature and fresh air. As more clients choose staycations, what are they looking for in their upgraded outdoor experiences? Here, we round up the most

Artificial Intelligence (AI) has emerged as the cornerstone of innovation within the home services industry, captivating professionals and consumers alike. Yet, amidst the buzzwords and hype, the true essence of AI remains diverse and multifaceted, evoking varied interpretations and expectations. According to Bloomberg, AI’s impact is poised to affect nearly 40% of global job roles, underscoring its profound implications. However, amidst this anticipation, it’s crucial to delve deeper into how AI will have consequential ripple effects through paid and organic search. At a recent Google event, AI was heralded as “the third big shift,” following the advent of the internet