October Highlights: Digital Marketing & Industry News

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October Highlights: Digital Marketing & Industry News

During the Halloween season, social media apps and search engines did something scary – they made changes and updates! Though change can be spooky, most updates are for the best, making work for social media managers and everyday users easier. Catch up on some of the latest news and updates from October below.

The deal between Elon Musk and Twitter has been finalized, and the Tesla owner now sits as CEO for the time being. His first order of business was firing top executives including the former CEO and the platform’s head of policy. Next, was to make Twitter private. Musk’s other company, X Holdings, will be buying all of Twitter’s stock, delisting the platform from the New York stock exchange. Twitter shares will no longer trade on public markets and will no longer be listed as an entity. Therefore, the platform will no longer have to provide performance updates which will reduce insight into the platform’s new tools and updates.

Snapchat has launched a new feature called “Director Mode” which gives users more powerful video tools. The feature first previewed in April and includes filming and editing tools, which include a green screen, dual cameras, quick edit (trim and splice multiple videos), and camera speed, and more. Snapchat hopes that these fun new tools will entice users to use Spotlight, their competitor to TikTok. Director Mode can be found on the main camera’s toolbar.

Meta is testing the ability to schedule content to post in the Instagram app. You can create your post like normally, but before your post goes live users will have the ability to select the date and time to post automatically. Social media managers will be able to schedule posts directly in the app, rather than using third-party apps. The feature is still in testing among select users.

Google is launching new ways for marketers and third-party measurement partners to analyze data using Ads Data Hub. They created two designated tools in the Hub, “Ads Data Hub for Marketers” and “Ads Data Hub for Measurement Partners.” This will provide faster access to the insights that both parties are looking for, whether that is observing a customer’s path to purchase or measuring video viewability and audience reach. Additionally, Google is expanding measurement services to enable cross-media solutions for YouTube. This will help track the performance of YouTube campaigns relative to other media channels.

This content was originally published here.