How images can improve SEO

Table of Contents

How images can improve SEO

Visual content plays an important role for a better site experience and search visibility. To attract the target audience and get the maximum amount of traffic, you need to pay attention to image optimization. If the pictures are in the output block, users will click on them and go to the corresponding site.

The following factors influence the ranking of a site:

Before adding your images to the site, it is recommended to make sure that the format is correctly chosen. There are a large number of image formats, but png and jpg are considered especially popular. Png – images with maximum resolution, but their disadvantage is the large file size. Jpg has a much lower weight, but the quality is always worse. Most often, jpg pictures are used for large visual images. For everyday use, png images are a great option.

Before using pictures, you need to make sure that there are no copyrights. Many stock photo providers may own the images but not be licensed to use them. In such a case, the user who used these pictures for their site could be embroiled in a lengthy lawsuit. Google Imagine applies results filtering based on reusable results. To exclude the possibility of copyright infringement, it is recommended to take photos from verified photo stocks that have licenses.


Picture optimization allows you to improve the search visibility of the site in order to enhance the interaction of visitors with the content. Visual search is constantly evolving, growing and adapting to the needs of customers, so you always need to correctly assess the importance of pictures and photos. For indexing clickability, it is recommended to use the recommendations of search engines: prescribe informative attributes, compress files, add structured text, but it is important to add the right pictures that fully correspond to the context and are valuable for the target audience.

There are many useful resources for designing and promoting the site. The jquery library is designed to work with HTML and JavaScript. With its help, you can embed a gallery on the site and use unique visual effects. For this library, a large number of galleries are presented on the network. Galleries such as Photoframe, JBox, Nano Gallery and others are especially popular.

This content was originally published here.