News

Looking for a SCORM-Compliant Pharma Content Creation Company? You’re in the Right Place Jan 09, 2024 / by admin / in: Blog When it comes to digital content for pharma, one crucial term often surfaces in discussions: SCORM compliance. Understanding this concept and choosing the right digital content agency can significantly impact the success of your pharmaceutical endeavors, catering to various applications within the industry. Decoding SCORM Compliance SCORM, or Sharable Content Object Reference Model, is a set of technical standards for e-learning software products. SCORM-compliant content is designed to work across different learning management systems (LMS), providing a consistent

In today’s digital age, having an online presence is crucial for businesses, especially those in the e-commerce industry. With millions of websites competing for attention, it’s essential to optimise your e-commerce website to stand out from the crowd. Search engine optimisation (SEO) plays a vital role in driving organic traffic and increasing visibility on search engine result pages (SERPs). In this beginner’s guide, we will explore the fundamentals of e-commerce SEO and provide you with actionable tips to improve your website’s search rankings. 1. Understanding E-Commerce SEO To start, let’s delve into the basics of e-commerce SEO. It involves optimising

January may seem quiet in the real estate world, but from Boxing Day onwards, web, social, and portal traffic steadily grows into January and February. Combined with family and friends’ visits over the holidays (inducing a touch of house envy), and the New Year’s resolutions for change – there’s a sizable segment of vendors looking to move right now. Timing is everything, especially in real estate marketing. That’s why we’ve created a simple and effective Reach strategy designed to speak directly to your local audience during this crucial period – making your agency the go-to choice for vendors gearing up

Temu has emerged as a significant player in the e-commerce arena. Launched in 2022, it mirrors Amazon’s model, allowing various vendors to offer an extensive range of products. But unlike other platforms, Temu is backed by PDD Holdings, a Chinese corporation, yet claims its operations are based in Boston, USA. This blend of Eastern backing and Western operation raises intriguing questions about its global strategy and market positioning. The main is is about whether Temu is Legit and should buyers and sellers use it. Key Takeaways Should You Use Temu? While there are some concerns, this platform is completely safe,

Google Ads introduced Performance Max campaigns two years ago (November 2021), replacing Smart Shopping campaigns. Since then, Performance Max campaigns have become a valuable tool for ecommerce clients – often resulting in a better ROAS for ecommerce advertisers than their predecessor campaign type did. However, that same success has been harder to achieve for lead generation (lead-gen) advertisers. Performance Max campaigns utilize a full-funnel approach for driving the endpoint conversion. The algorithm uses the signals from previous users to build out a profile of who converts versus who does not. It then uses that data to identify new potential converters