SEO

TechTarget cites technical SEO issues as reason for 25% decline in Google traffic

TechTarget, a business-to-business marketing company, said it saw a 25% drop in Google organic traffic in November. Though the company said that organic Google traffic trends do not directly correlate to company revenue, the drop was significant enough that TechTarget noted it in its fourth-quarter 2019 earnings report [PDF], released Wednesday. November traffic change. “Unpaid… Read More »TechTarget cites technical SEO issues as reason for 25% decline in Google traffic

7 mistakes to avoid when optimizing your Instagram account for SEO

Obviously, you work hard to make your website climb to the top of the search engine rankings. But not many entrepreneurs and marketers know that optimization techniques are useful beyond Google, Bing and other search engines. SEO is also applicable to social media platforms, where it can aid in promoting an account, gaining new followers,… Read More »7 mistakes to avoid when optimizing your Instagram account for SEO

SEO copywriting: the ultimate guide

SEO copywriting is both a key element and a big challenge in every SEO strategy. As search engines crawl web pages, the content of your website should be fine-tuned to the – ever-changing – algorithms of search engines. In addition to that, you should write clearly so that your audience both enjoys and understands your… Read More »SEO copywriting: the ultimate guide

How to Beat Big Brands in SEO

Imagine this: You have a great product or service, and your potential customers are spread out worldwide. You might literally have customers in every country on the planet. Filled with unwavering optimism, you kick off your SEO strategy, but you’re hitting wall after wall. Your site has no technical issues, you have the best content… Read More »How to Beat Big Brands in SEO