Today, running a thorough and comprehensive SEO campaign is paramount for ranking. If you aren’t optimizing your website and keeping up with the trends, then your ranking competitors surely are. I feel that it’s useful to think about SEO as simply the amalgamation of best practices that are recognized by the search engines. And a… Read More »5 of the Most Complex SEO Problems & How to Fix Them
With the release of BERT in November 2019, SEO agencies have had to look more closely at the way they review a client’s content and keyword research with an overhaul mentality rather than small corrective measures after some of the previous updates. This is particularly so when considering the searcher’s intent and their client’s path… Read More »How BERT is helping SEO agencies focus on collaboration strategies – Search Engine Land
Currently somewhere in the region of 34% of websites are built with WordPress, it’s the most utilized CMS (Content Management System) in the world. Part of that popularity stems from its underlying technologies—PHP and MySQL—which allows for dynamic content in posts, but also enables a rich ecosystem of plugins. One of the trickiest aspects of… Read More »10 Best WordPress Plugins for Digital Marketing
When I first started blogging, I had no idea how to structure my posts to rank for search engines, or even why it was important. I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the search engine results page (SERP). Now, I know there is a… Read More »Header Tags: What They Are and How to Use Them
When you’re trying to improve your website’s performance, it’s important to remember that you have to focus on numerous factors simultaneously. In both life and digital marketing, we tend to give all of our attention to one or two important elements while neglecting something else that can turn out to be equally as important. If… Read More »5 Ways SEO & Web Design Go Together
Consulting is not easy work – no matter the industry or skill level. There’s no sugar-coating it. While challenging, it’s also extremely rewarding. Unfortunately, I don’t have a cheat code that I can give you to become (and remain) a great consultant. It takes hard work, dedication, and constant learning and improvement. The good news… Read More »8 Ways to Become a Great SEO Consultant
Ryan Sullivan was trying to print out a tweet about peeing on toilet seats when his HP printer told him it wouldn’t happen. Sullivan’s printer had plenty of ink, but HP had remotely disabled his printer because he’d cancelled a service called Instant Ink—a monthly service charge HP levies for the pleasure of using ink… Read More »HP Remotely Kills Perfectly Good Ink Cartridge With DRM
SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up. With over 9 algorithm changes a… Read More »Is SEO Dead? (A Data-Driven Answer)
Some matter – and some matter a ton. So what are your site’s standout elements? Here are five: It’s pretty obvious to you how important these elements are to your site. But how can you make search engines understand that? The answer is with schema markup and rich snippets. What Are Schema Markup & Rich… Read More »5 Essential Schema Plugins for WordPress
It’s 2020, and SEO professionals who’ve been at it for a while will know just how much has changed in the past decade. In 2010, we still hadn’t been hit with Panda or Hummingbird or RankBrain or BERT, and many of us still thought “SEO content” was a matter of: But Google’s algorithm has matured.… Read More »SEO in 2020: What Role Do Keywords Play?
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