Case study: The true value of informational content for e-commerce SEO
The true value of informational content for e-commerce SEO is often difficult to prove. Some content marketers and SEOs are convinced that informational content can serve as a link-worthy asset that will attract natural links from other websites. The acquired links are then supposed to help improve the SEO performance of the entire online shop. […]
Understanding the Role of a Technical SEO Audit
I’ve been in this “thing of ours” for 21 years now. And for about 12-13 years of that, I’ve been doing audits (technical and forensic). A lot of them, too. From mom-and-pop shops to Fortune 500s – I’ve been there and done that. Over that time, my processes have evolved. Interestingly, SEO audits really weren’t […]
Google January 2020 Core Update Is Live & It Feels Big
Yesterday, Google announced that it is releasing a core broad update named the January 2020 Core Update. It started to roll out around noon New York time yesterday. Google just echoed its previous advice around core updates. But this Google algorithm update does seem substantial and big based on some of the early chatter and […]
The Content and PLR Repurposing Roadmap
We’ve Done All The Work. You Just Publish and Grow Your List.Keep Reading for More Info: We all know how critical it is to have a mailing list for a successful business…but there’s one big obstacle that can keep you from leveraging your list and that’s getting more subscribers, but great news! It’s easier than […]
SEO Strategy Guide: Beat Your Competition in 2020
1. Search-Intent Oriented Content The web has a content problem. There’s just too much of it. Search Google for literally anything, and the total number of results will be in the hundreds of millions – and it’s an everyday thing. What’s more, nobody expects all of those results to be good. However, users expect to […]
Travel SEO: Competing in Organic Search in 2020 & Beyond
Travel is one of the most competitive verticals. Travel brands not only compete against themselves directly but also against a plethora of other business models vying for the same users. Competing for the same users are the travel giants, such as Booking Holdings (who reportedly spent $1.3 billion on “performance marketing” in a single quarter), […]
An Introduction to Python for SEO Pros Using Spreadsheets
2019 far exceeded my expectations in terms of Python adoption within the SEO community. As we start a new year and I hear more SEO professionals wanting to join in the fun, but frustrated by the initial learning curve, I decided to write this introductory piece with the goal of getting more people involved and […]
The Best Blogging Tools and Resources For Profit Generating Blogs
If you want to work-from-home and make money with your blog — then you need to have the right blogging tools, resources, and information to guide your way. With an overwhelming amount of information on the web, it’s often confusing figuring it all out. Listed below are some of the blogging tools that I use, […]
Mobile SEO: The ultimate guide • Yoast
Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. We are addicted to our smartphones. For many people, the smartphone is the first thing they check when they get out of bed in the morning and the last thing […]
11 Important Image SEO Tips You Need to Know
Think about the last time you uploaded an image to your website. Chances are you downloaded it from a stock photography site, uploaded it to the backend of your site, and then inserted it to the page. This makes a shining example of image optimization, right? Not quite. You’ve added a giant bowling ball weight […]