I was skeptical of AI because I’m a digital marketer who loves being creative and connecting with people. It felt like robots were coming in and taking over the most important parts of what I do. But I couldn’t ignore the talk because I’m a good salesman. I decided to jump in and try my hand at AI. The first thing I used was a simple AI-powered content creation tool. I typed in a term and watched with interest (and a little fear) as it produced lines of perfectly correct but completely dull text. It was like seeing a robot try to understand humor—it was correct, but it was missing something. I was disappointed but motivated, so I looked into it more. I learned that AI wasn’t meant to replace innovation, but to make it better. I used AI to look at a huge amount of data and find secret trends and viewer interests. It did all of my research for me, sorting through data at fast speed so I could focus on the “why” behind my efforts. The magic then happened. I tried a customization tool that used AI. All of a sudden, my mass emails stopped being general and started being personalized notes that spoke to specific buyers. The rates of opens and clicks through went through the roof. It felt like AI had told me in my ear what my viewers really wanted. Oh, of course, everything wasn’t sweet and happy. There were mistakes, moral questions, and times when I felt like I was losing control. But I learned and changed with each task. I realized AI wasn’t a crutch, but a strong tool—like fire, it could do good or bad things based on how I used it. I used to be skeptical, but now I do not. I work for the cause. AI is now an important part of my marketing tools, but it hasn’t taken the place of my personal touch. Instead, it’s made me a better marketer who can look at data, tailor experiences to each person, and make programs that have more of an effect, all while still focusing on the human connection that marketing is all about. How can Google AI Help Marketers Reach Potential Customers? https://starlenze.com/how-can-google-ai-help-marketers-reach-potential-customers/ So, businesses, don’t be afraid of the AI change. Accept it, learn from it, and then use it to make your own business talents shine. You don’t have to be a tumbleweed to be a sheriff in the Wild West. All you need are the right tools and a little guts.
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