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Inside The Twitter Algorithm – Digital Marketing News 7th April 2023

You’d think that releasing the code that drives the Twitter algorithm would make things nice and easy to understand.

But it seems that different people are interpreting the data in different ways. 

Twitter user @Aakashg0 interpreted it as a ‘like’ having more weight than a ‘retweet’ or reply.

Steven Tay’s blog suggests this isn’t true and that replies are way more valuable than likes

@Aakashg0’s Twitter thread also says that tweets about Ukraine are being downranked. This is disputed by Twitter user @CrimsonShadowMK in his thread.

So how should we react to this transparency?

I think if you continue to have conversations with the people who matter to you and your business and create tweets that engage them, you don’t need to change anything. 

All this shows is that algorithm-chasing is folly. 

Twitter revealed its algorithm to the world.

But what does it mean for you?

I spent the evening analyzing it.

Here’s what you need to know:

— Aakash Gupta 🚀 Product Growth Guy (@aakashg0)

I’d like to address this misleading analysis of #Twitter code, which seems to be cobbled together with a minimum of investigation. I’ll preface this by saying that I fully support Ukraine 🇺🇦, and that I’m just as unhappy as many with the direction this platform has taken. 🧵

— Crimson (@CrimsonShadowMK)

Bye Bye Facebook Code Generator

Facebook’s ‘Code Generator’ is a two-factor authentication tool that provided a Facebook login code on another device if you get locked out. 

But few people use it, which Facebook says leaves it open to vulnerabilities.

Because of that, it’s getting rid of it.

Most people use text messages for 2FA, some use an Authenticator App and soon Facebook will have a ‘missed call’ option. 

This means the loss of Code Generator probably won’t be felt.

A new bill is making its way through the French parliament and it’s all about regulating influencers.

At first sight, it seems standard. Influencers must disclose yada yada, but there’s one stand-out clause. If passed influencers will need to disclose, visibly on the image or video, if they are using a filter or photoshop on their face or body.

Other restrictions aside from disclosure are adding warning banners to posts promoting things like gambling. 

Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book

In Europe, opt out of targeted apps on Meta

Another blow for advertisers (maybe). 

People living in Europe will soon be able to opt out of personalised ads based on their activity on Facebook and Instagram. This means the only targeting available for these people will be demographic info like age and location.

It’s not going to be easy to opt out. You’ll have to fill in a form, objections will be evaluated by Meta before implementing the change. 

It looks like Meta is doing the bare minimum to comply with EU laws. But that’s better news for advertisers. 

Anyone else feel conflicted?

Soon you will start seeing posts from people outside your network and the people you follow on LinkedIn. 

Chief product officer Tomer Cohen announced in an article that ‘Suggested posts’ will start appearing in your feed. 

These will include posts that the LinkedIn algorithm decides are relevant to you professionally.

Good news, we’ll also have the chance to reach people outside our own network, particularly when they are interested in our topic. 

It could be a great way to meet new prospective customers.

What does your pricing structure look like?

Do you have a free product (lead magnet), a low-cost product and then a super duper crazy expensive product?

In most cases, businesses tier their pricing better than that but not Twitter. Its new paid-for API (the thing that connects Twitter to apps) now has 3 price tiers.

$42k dollars a month

Sadly this could impact a lot of the scheduling tools we use. Will this also affect their pricing? I can’t see how it won’t.

I’m sure this was rumoured before but maybe it’s one of the developments that Elon hasn’t thrown out of the pram. 

Twitter appears to be working on a ‘Reactions’ style Like button. This will be fun, particularly if it’s true that Likes have more impact on reach than other engagements.

Twitter is experimenting with custom reactions — SuperLikes.#DeadTwitter #NewTwitter

— Chris Messina ([email protected]) (@chrismessina)

This content was originally published here.