Digital Marketing Mississauga | iGo Sales and Marketing

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Digital Marketing Mississauga | iGo Sales and Marketing

The first step in the strategy is to figure out a plan to get traffic to your site. It’s not all about “being #1 on Google”. Organic search is just one channel that sends traffic to your website. Here at iGo Sales and Marketing we take a holistic approach to your web traffic. We define the type of customer you are looking for, then figure out the best way to reach them and get them to arrive on your website. This may include pay per click marketing, Google Ads, Meta Ads or social media.

When you have your audience properly defined. You know where to find them. When you know who your target audience is, you can leverage your marketing spend focused on the target and not waste ad spend (or SEO Campaigns) on prospects who are not your ideal client. This improves click-through rates, conversions and ultimately, lowers your cost per lead.

When leads come in, they’ll automatically get into your CRM. This is where the magic happens. Your CRM, properly configured is a marketing machine. iGo Sales and Marketing leverages tools that help you manage, score and send automated email campaigns to. Everything is measured and nothing is lost. You’ll know exactly the status of every single lead generated. This ensures nothing is lost, maximizing your conversion into customers and therefore increasing revenue.

Your sales resources (people) are expensive! They are some of your highest paid resources. Why relegate them to prospecting leads who aren’t ready to buy. This only serves to demotivate your sales team, causing turnover as well as, lack lustre results. Plus, think of all the wasted time. What if you only have your sales reps call interested, engaged leads who are ready to buy? You can! Your marketing system will score the leads and schedule a call for the sales rep assigned when the lead reaches a certain score threshold or criteria. Think of all the saved time. Plus, a system as described, needs less sales reps to handle only the most qualified and engaged leads. Think about how this will lower your cost per new customer acquisition!

This content was originally published here.