Lead-Gen Advertising & How To Get Quality Leads | JumpFly Digital Marketing Blog

Lead-Gen Advertising & How To Get Quality Leads | JumpFly Digital Marketing Blog

Google Ads introduced Performance Max campaigns two years ago (November 2021), replacing Smart Shopping campaigns. Since then, Performance Max campaigns have become a valuable tool for ecommerce clients – often resulting in a better ROAS for ecommerce advertisers than their predecessor campaign type did. However, that same success has been harder to achieve for lead […]

Skillshop Proctored Exams | JumpFly Digital Marketing Blog

Skillshop Proctored Exams | JumpFly Digital Marketing Blog

Google Ads made a lot of changes in 2023. With new campaign types, Broad Match keyword mapping becoming more refined, and the switch to Google Analytics 4 (GA4), there are almost too many to count. One of these changes that you may have missed is the way that Google Ads certifications are earned. The new […]