The Importance of Topical Authority to SEO in 2024 | JumpFly Digital Marketing Blog
Topical authority is an SEO concept that encapsulates a great deal of time, strategy, and commitment to improving keyword rankings and increasing traffic. As SEOs, we all want it, as it’s a worthy goal that means we’ve earned users’ trust and interest. That’s no small accomplishment! How we earn it varies based on industry, topic, […]
The Importance of an Omnichannel Selling Strategy | JumpFly Digital Marketing Blog
In the current digital world that we live in, eCommerce is one of the most important sales channels for companies looking to grow their business. The eCommerce landscape is more competitive than ever, with many businesses looking to grow and expand their online presence. Companies are constantly seeking new strategies to capture customers’ attention, boost […]
Paid Social Blog Series: Unconventional, Thumb-Stopping Ads on Snapchat | JumpFly Digital Marketing Blog
Are you tired of seeing the same old ads on Snapchat? I hear you. That’s why I appreciate being served ads that take a different approach, stopping my thumb right in its tracks. It doesn’t happen often, but when it does, I end up with another toy my dog didn’t need. Here are five of […]
Instagram Is NOT Limiting Hashtags (yet) – Digital Marketing News 16th Feb 2023
Instagram is not limiting you to 5 tags Instagram is not limiting you to 5 tags Could hashtags soon be over on Instagram? It’s such a pain adding them to posts. So when users got notifications that they couldn’t add more than 5 to their posts, I was kinda glad. It seems that the notification […]
Digital Marketing in Portland, Oregon
I recently successfully transferred ownership of a Facebook Business Page in Meta Business Manager to a former client! This was no small feat as it had been lingering on our to-do list for quite some time. Each time we’d go in to transfer, there would be a stumbling block. Even checking Meta’s instructions (because, you […]
8 Ways to Use ChatGPT for Real Estate – Wordflirt Digital Marketing Solutions
A Game-Changer for Realtors® Imagine having a super-smart buddy who’s always ready to help you with your homework, except this time, your “homework” is all about real estate. That’s what it’s like to use ChatGPT for real estate agents! It’s like having a digital sidekick that’s on standby 24/7, ready to jump in and help […]
Don’t Use Automatically Created Assets for Google Responsive Search Ads | JumpFly Digital Marketing Blog
What Are ACAs? One of the features available in Google Ads for responsive search ads is something called an automatically created asset (ACA). This feature will enable Google to automatically generate headlines and descriptions for your responsive search ads (RSAs). This is a campaign-level setting, so enabling ACAs will potentially impact every RSA within the […]
Google Maps Introduces AI-Powered Local Business Search – RW Digital – Vancouver Digital Marketing Agency
Google Maps Introduces AI-Powered Local Business Search In an era where personalization is paramount, Google is once again at the forefront, introducing an innovative AI-powered feature in Google Maps. This experimental addition aims to revolutionize how users discover local businesses tailored to their specific needs and preferences. Google Maps now utilizes large language models to […]
Using AI in Digital Marketing
I was skeptical of AI because I’m a digital marketer who loves being creative and connecting with people. It felt like robots were coming in and taking over the most important parts of what I do. But I couldn’t ignore the talk because I’m a good salesman. I decided to jump in and try my […]
Three New Google Performance Max Features That We Love | JumpFly Digital Marketing Blog
Performance Max campaigns were introduced back in 2021 with much anticipation from advertisers. These campaigns utilize AI learning to give advertisers a much broader reach across various Google networks, including YouTube, Discovery, Search, Display, and Gmail. Once they were launched and advertisers started to use them, Performance Max campaigns (like their Smart Shopping predecessor) were […]