Ask An Expert: Website Development, Craft SEO, Josh Throne – AY Magazine

What are some of the most common mistakes that businesses make when developing their websites? How can Craft SEO help me if I’ve made any of those mistakes?

When it comes to developing a website, the most common mistake is that businesses tend to just focus on aesthetics rather than functionality, accessibility and technical details. Having a pretty website is great, but what good is it if it doesn’t boost conversions and generate revenue? Your website needs to be visually pleasing, but it also needs to help you make money.

What is your process for website building, and how much of a say can I have in that? 

Our clients get a lot of input. We start with a discovery meeting. We want to learn about your company, what makes you different or unique. We help you define your goals for your new website. Most business owners already have an idea of what they might like artistically, so we combine those ideas with our best practices. 

If I like the overall look of my website but just need some help with functionality, is that also something you can help me with?

Absolutely! This is something we do with clients all across the country. 

Can Craft SEO also help me get on the first page of Google search results?

We help companies from Arkansas to New York with Local SEO. SEO stands for Search Engine Optimization, and as a business owner, you want to optimize your website for search engines. Particularly, the goal is for your company to show up before your local competition when someone is searching for keywords that are relevant to your service or product.

If technology is not my strong suit, can your team also help me with running my website after the fact?

Not only do we help you manage your website after it’s built, but we also offer hosting services. This is beneficial to business owners because we’re local and you have direct contact with us. No more “1-800-wait-for-two-hours” phone calls. We make ongoing support convenient for local owners.

Does it matter what business I am in or what type of website I’m looking for?

Our focus on helping business owners who offer a service or product to a local market. This is what I would call our bread and butter.

There are a lot of platforms available today that boast a do-it-yourself ability (Wix, WordPress, Squarespace); why is Craft SEO a better option?

I don’t like to discredit anyone or any of our competition because, depending on your company’s goals, there can be a wide range of great options.

However, I think it’s undeniable that there is incredible value in working with a professional agency that has dedicated years to its craft of driving intentional customers to your website.

Little Rock • 443-470-9115 •

This content was originally published here.

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