Are you wondering what to post on social media?
If you are looking for more engagement, likes, shares, and followers, you will need to ask yourself what kind of content give you the most value. Content is the center of your social media strategy – the key ingredient to how businesses can connect with prospective and loyal customers.
Here’s a newsflash: People don’t follow you because they want to be sold to! They follow you to be educated, inspired, or entertained. Posting a wide range of engaging content assures you will keep your loyal fans happy and attract new ones!
Here are 8 social media content types that will wow your fans every time!
Informational/Educational
An essential category if you consult, coach, train, or teach, allowing you to share small bits of information to showcase your expertise and build trust with your audience. Once they get an idea of your experience, they’re more likely to invest in you and your services.
Here are a few smart ideas to share:
Entertaining/Engaging (Humor, Interesting)
If there is one thing you should take away from this blog post, remember why your customers are on social media in the first place: to be SOCIAL! People love to enjoy themselves, so be the one to entertain them and attract new followers with some fun content.
According to , “Content that entertains is often funny, frequently highly shareable, and often can quickly transform a “company” into a “group of people just like me.”
How about these ideas to start:
Emotional (Sentimental, Motivational, Inspirational)
Inspirational content is one of the first types of content used on social media. A good inspirational quote can go viral simply because it rings true with so many of your customers that they can’t help but share it!
However, you don’t always have to share a motivational quote to achieve virality. After all, you want to relate it to your business somehow, right? , the best kind of inspiration often comes in the form of case studies, customer testimonials, and stories of failures and challenges that successful people have faced along the way.
Check out these examples to get started:
Personal (Human, Storytelling)
Storytelling is one of the best ways to make your content rise above the rest. This isn’t a story in the traditional sense, like in a book or other literature, where you tell the story of a character. Instead, storytelling on social media means you are telling your brand’s story. The primary goal is to make connections.
A :
It’s no wonder that storytelling is such a powerful marketing tool! Take a look at these examples of how to tell your story on social:
Promotional (Freebies, Sales, Discounts)
You’re probably asking yourself, yes, all of this content sounds great, but when do I actually get to promote my business?
Here’s what you’ve been waiting for. YES, you definitely need to promote your business on social media! It’s why we’re all here, right? Here’s the catch: on social media, it’s generally acceptable to directly promote your business 20% of the time. This means that 1 out of every five posts can be a direct promotion.
Here are promotional ideas for your content calendar:
Social Proof (Testimonials, Reviews, Awards)
Social proof is leveraging the point of view of third parties (users, buyers, supporters) to highlight everything great about your brand. On social media, social proof can be an image of your product in use, from someone who used your service, or an award from a trusted organization. Social proof has the power to convince someone to buy simply because of the influence of the person espousing it.
According to :
You can get started with social proof creation with these ideas:
Public Relations (Corporate news, Employee Stories)
The purpose of PR is to generate positive buzz around your brand. Gaining positive press around your business builds awareness, and there are many ways on social media to not only share the word but help generate it.
Here are a few ideas to generate positive PR around your brand:
Customer Service
People are on social media daily, so businesses must go where the customers are. Because so many of them already communicate through social media, using it for customer service makes sense. You can address customer problems quickly and efficiently through a dedicated social media channel, helping you create and maintain a loyal customer base. For example, , a large CRM platform, to support its customers.
Check out these tips for providing customer service on social:
Read on for customer service ideas for your business:
WOW Your Fans with Social Media
We’ve reviewed 8 types of content you can provide for your customers and followers on social media:
Which ones do you think will work best with your audience?
If you’re struggling to come up with content ideas, we’ve got you covered! on our website today! If you’re ready for a partner to help you tackle social media, for a free consultation.
This content was originally published here.