What Is Schema Markup & Why It’s Important for SEO

Schema markup, found at Schema.org, is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results. Top search engines – including Google, Yahoo, Bing, and Yandex – first started collaborating to create Schema.org, back in 2011. Schema markup is […]

SEO-Friendly Pagination: A Complete Best Practices Guide

Site pagination is a wily shapeshifter. It’s used in contexts ranging from displaying items on category pages, to article archives, to gallery slideshows and forum threads. For SEO professionals, it isn’t a question of if you’ll have to deal with pagination, it’s a question of when. At a certain point of growth, websites need to […]

SEO year in review 2019: Zero-click searches, BERT, local spam and more – Search Engine Land

Search was a roller coaster of ups and downs in 2019: Structured data-powered rich results helped to push zero-click searches to an all-time high. Regulatory scrutiny heated up as numerous antitrust investigations of Google were announced domestically and abroad. BERT brought enhanced natural language understanding to search engines. Bing turned 10 — it’s been more […]

An SEO Guide to HTTP Status Codes

One of the most important assessments in any SEO audit is determining what hypertext transfer protocol status codes (or HTTP Status Codes) exist on a website. These codes can become complex, often turning into a hard puzzle that must be solved before other tasks can be completed. For instance, if you put up a page […]

3 Qualities of the Best SEO Information – Search Engine Journal

In search marketing there are many different ideas of how Google ranks sites. Who do you believe? Nobody can say they 100% know Google’s algorithm. But we can know 100% that some explanations of how Google ranks sites are more trustworthy than others. Different Levels of Knowledge Some ideas are more true than others. What […]

How to Add Spin to Win Optins in WordPress and WooCommerce

Do you want to add spin to win optin to your WordPress site or WooCommerce store? A spin to win optin adds gamification to your sign up forms. You can use it to share discounts, special offers, and perks as a reward. This kind of optins are proven to increase engagement and sales. In this […]

SEO-Friendly Hosting: 5 Things to Look for in a Hosting Company

There are the old standbys: links, content creation, sitemaps, and robots.txt files. And there’s new(er) stuff to get excited about as well: voice search, featured snippets, the mobile-first index. Amidst the noise, one factor often goes overlooked, even though it can impact your site’s uptime and your page speed – both of which are essential […]

How to See the Keywords People Use to Find Your WordPress Site

Do you want to see the keywords people use to find your WordPress website? Keywords are the phrases users type in search engines to find the content they are looking for. You would want your website to rank for the right keywords that describe what you are offering. In this guide, we will show you […]

How many people should be on your SEO team? The factors to consider

This is the second installment of our series on in-house SEO in which we dig into the operational challenges and opportunities that managing search engine optimization in-house presents. As a consultant who specializes in in-house SEO, I’m often asked how large the SEO team should be. Most people think it has to do with revenue […]

Scaling Kinsta to a Global WordPress Hosting Platform in 2019

Wow, we can’t believe it’s almost the beginning of a new decade. This has been an incredibly exciting and rewarding year for the entire team at Kinsta. We first want to thank all of you for supporting us thus far and trusting us with hosting your businesses, blogs, and ecommerce sites. We wouldn’t be here […]