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Pinterest offers an exciting opportunity for advertisers to reach Pinterest users who are in the market for a variety of different types of products, ranging from cosmetics to home decor and more. If you haven’t already toyed around with the idea of promoting your brand on Pinterest, check out our blog post If You Haven’t Considered Pinterest Yet, Here’s Why You Should. If you’re a Pinterest user like me, then you know that the Home feed is an awesome hub of inspiration for all things crafty and self-development; but just as much as it is inspiring, the feed can also

Topical authority is an SEO concept that encapsulates a great deal of time, strategy, and commitment to improving keyword rankings and increasing traffic. As SEOs, we all want it, as it’s a worthy goal that means we’ve earned users’ trust and interest. That’s no small accomplishment! How we earn it varies based on industry, topic, and what our sites are missing the most. In this article, learn what topical authority is, where this SEO term came from, why it’s important, and how to make your domain an authority in 2024. What is Topical Authority, and Why is it Important? What

In the current digital world that we live in, eCommerce is one of the most important sales channels for companies looking to grow their business. The eCommerce landscape is more competitive than ever, with many businesses looking to grow and expand their online presence. Companies are constantly seeking new strategies to capture customers’ attention, boost sales, and find their sweet spot in the ever-changing landscape of online marketplaces. Often, businesses are looking for a holistic approach outside of the traditional retail model. This is where an omnichannel selling strategy comes into play. By diversifying sales channels and meeting customers where

Are you tired of seeing the same old ads on Snapchat? I hear you. That’s why I appreciate being served ads that take a different approach, stopping my thumb right in its tracks. It doesn’t happen often, but when it does, I end up with another toy my dog didn’t need. Here are five of my favorite Snapchat ads that caught my attention recently: Ad #1: Crunchyroll – One Piece Feature This One Piece promotional video ad from Crunchyroll was engaging, unique, and timely. The references to key characters and the new season are spot-on, capturing the interest of both

Instagram is not limiting you to 5 tags Instagram is not limiting you to 5 tags Could hashtags soon be over on Instagram? It’s such a pain adding them to posts. So when users got notifications that they couldn’t add more than 5 to their posts, I was kinda glad. It seems that the notification was a ‘glitch’, but is it a hint of what is to come in the future? Instagram expert Jenn Herman thinks so and I agree. So for now keep adding your tags but also be aware that keyword search is growing and I imagine AI

I recently successfully transferred ownership of a Facebook Business Page in Meta Business Manager to a former client! This was no small feat as it had been lingering on our to-do list for quite some time. Each time we’d go in to transfer, there would be a stumbling block. Even checking Meta’s instructions (because, you know, RTFM) wasn’t helpful. It seems Meta issues information on how to do something, then changes the user interface, but neglects to update the original instructions. Or vital information is at the end, rather than the outset. For example, one of the instructions for transferring