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Olivier
In SEO, there are many long-running debates. That’s why the term “it depends” gets thrown around so often in our industry when answering questions. One such topic of debate: does URL capitalization really matter for SEO? Read on as we try to clear up some of the confusion. John Mueller Says URL Case Doesn’t Matter… continue reading
Olivier
Almost daily, I stumble across someone online asking which course is best for learning SEO. With Google regularly updating the core algorithm and accelerating the implementation of machine learning, the digital marketing landscape is changing rapidly. That said, outdated tactics that worked 10-15 years ago are still promoted as best practices in a multitude of… continue reading
Olivier
Most enterprise-level organizations expect a strategy for SEO before the fiscal year begins. This strategy is usually communicated up through the key stakeholders (Directors, VPs and even C-levels) who tend to show an interest in SEO for the company. Once the strategy is agreed on and confirmed by all involved, it will act as a… continue reading
Olivier
A study published by Microsoft aims to identify the most important trends in marketing for the 2020s. The study contains a section on trends in marketing skills, with lists of the most important skills for marketers over the next decade. At the top of the list of important hard skills is search engine optimization. Data… continue reading
Olivier
Description: Cross-Site Request Forgery to Remote Code Execution Affected Plugin: Code Snippets Affected Versions: <= 2.13.3 CVE ID: CVE-2020-8417 CVSS Score: 8.8 (High) CVSS Vector: CVSS:3.0/AV:N/AC:L/PR:N/UI:R/S:U/C:H/I:H/A:H Patched Version: 2.14.0 On January 23rd, our Threat Intelligence team discovered a vulnerability in Code Snippets, a WordPress plugin installed on over 200,000 sites. The flaw allowed anybody to… continue reading
Olivier
Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. The structure of the texts on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will be higher. In this… continue reading