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Attribution – we’ve all heard it, and yet, sometimes, forget the importance of it. Especially when playing in the Google Ads and Microsoft Ads playgrounds, you’ll find attribution to be that buddy who tells you what’s working and what’s not. We all love the idea of instant gratification, I’m right there with everyone on that, but not every customer will hit the ‘checkout’ button the moment they see an ad. The journey is often longer, filled with contemplation and multiple touchpoints. This is where the essence of attribution shines through, especially when you’re aiming for better returns. But First, What

It’s showtime! Imagine you’re a comedian about to do your new act before a boisterous crowd. The first joke gets a few chuckles, but, joke after joke, the audience starts to lose interest. By the end, many have up and left. Either you need some new material or have to present it in a more engrossing way. While performing in front of others might not be a writer’s first choice, the parallels between captivating an audience for both an entertainer and a writer are strong. Just as you would want to spark enthusiasm and keep it through to a show’s

Local businesses advertising on the Google Search Network and looking to drive people actively searching for their services and/or brand to their site can often find relevant keywords to implement in ad campaigns fairly easily. However, the challenges that can come with advertising a smaller business include generating sufficient search volume over their targeted area(s) while effectively bidding within their ad budget. A keyword match type strategy is a significant variable in this equation. Businesses in competitive markets, such as a local doctor’s office, dental office, or family law firm, can use phrase match keywords to help increase relevant search

Threads is coming to Europe (Kinda) Threads is coming to Europe (Kinda) EU users are looking for an alternative to X. The network formally known as Twitter is becoming more bizarre by the moment so it seems like it’s time to store our eggs in a different basket. But frustratingly we have no access to their biggest competitor, Threads. Threads is only available to users outside the EU because it doesn’t stand up to our stringent privacy and monopoly laws. But now it looks like Europe get some sort of access overall. According to the Wall Street Journal. EU users