Capgemini Invent acquires French digital marketing consultancy

Capgemini Invent acquires French digital marketing consultancy

A new acquisition for International Company Capgemini to reinforce its implication in Digital Marketing in France.

International professional services firm Capgemini has in home country France acquired June 21, a consulting firm that specialises in digital marketing. The French agency will be integrated into Capgemini Invent, the group’s recently launched digital consulting, innovation and transformation division. On 12 September, Capgemini unveiled its new business unit that bundles its services in the area of management consulting, innovation, design and digital transformation. The powerhouse of over 6,000 employees was formed through the joining of forces of six units: Capgemini Consulting (management consultancy), LiquidHub (customer engagement), Fahrenheit 212 (innovation consultancy) and three creative design agencies – Idean, Adaptive Lab and Backelite. Under one month following the announcement, Capgemini Invent has now closed its first acquisition under the new banner, building on its two previous acquisitions this year, that of Adaptive Lab in June and LiquidHub in February. The bolt-on of June 21 sees around 30 employees join Capgemini Invent in France, and bolsters the firm’s digital marketing service portfolio. “June 21’s truly entrepreneurial spirit and well-established expertise will enable us to offer our clients an enriched portfolio of advanced digital services. I am delighted to welcome them to the Group,” said Paul Hermelin, Chairman and CEO of Capgemini. Cyril Garcia, who is the top boss of Capgemini Invent, added “In June 21, we found an exceptional team able to deliver on the customer-led transformation challenges faced by our large clients.” Capgemini Invent acquires June 21 Founded in 2007, by Jean Pierre Villaret (former France & South Europe Regional […]

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