Amazon Introduces Ads to Prime Video with Sponsored TV Ads | JumpFly Digital Marketing Blog
Amazon continues proving that video ads are critical for brands seeking success in the marketplace. At unBoxed in 2023, Amazon announced the launch of self-service Sponsored TV ads coming to the ad console. With this campaign type, Amazon hopes to make TV ads available to big and small brands. According to Amazon Ads vice president […]
The U.S. TikTok Ban – Digital Marketing News 14th March 2024
Will the US ban TikTok? Will the US ban TikTok? The US has had its eye on TikTok from the moment it got popular. Now it seems they could ban it. The House of Representatives has unanimously passed a bill that requires ByteDance to divest from TikTok or be banned from being offered on app […]
Zircon chooses Vetaphone | Buzz Digital Marketing
Zircon chooses Vetaphone March 11, 2024 One of India’s leading label and packaging converters, Zircon Technologies, is installing an Omet Varyflex 670 press fitted with a Vetaphone corona treater at its production facility in Dehradun, some 250km north of New Delhi in the State of Uttaranchal, close to the border with Tibet. The company already […]
Do Likes = Link Clicks? – Digital Marketing News 8th March 2024
Social media engagement and links Social media engagement and links Does getting more engagement on your social media posts result in more clicks to your website? No, not according to a report from Memo. It found no correlation between the number of likes, shares, and comments on content and link clicks. Does that mean social […]
An SEO Intro to Core Web Vitals | JumpFly Digital Marketing Blog
Core web vitals are a great place to start when it comes to enhancing web user experience and potentially boosting organic search rankings. This article explores the impact of core web vitals on search engine optimization (SEO) and offers practical tips for optimizing websites to meet key performance standards. By understanding and improving these metrics, […]
Google’s March Algorithm Updates Will Come in (and Go out?) Like a Lion | JumpFly Digital Marketing Blog
Google shook the search engine optimization (SEO) world with a pair of algorithm updates this week — the March 2024 Core and Spam Updates. Launched within minutes of each other, the two updates are likely to pack a punch on low-quality, automated content and sites that exist purely for the sake of harnessing the power […]
Why Animated Explainer Videos Boost Your Digital Marketing | Snapshot
As marketing tools, animated explainer videos are meant to be as fun as they are functional. Think of something like Legos explaining the basics of architecture—colorful, engaging, clear, memorable, and approachable for audiences of just about any age or level of education. A well-produced animated explainer video handles the “elevator pitch” lift, breaking down your […]
WordPress Plugins with Zod in PHP Are Objectively Better
Last month we talked about Zod, a TypeScript-first schema validation library with static type inference. We look at the problems it tries to solve and how it does it. In 2023 we used Zod extensively in our cloud, in some of our plugins, in some scripts… it’s so useful! I love Zod and I refuse […]
Apple Tax For Boosted Posts – Digital Marketing News 23rd February 2024
Apple tax on Facebook ads Apple tax on Facebook ads When you buy a boosted post on Facebook or Instagram via the iOS app, Apple charges Meta a 30% transaction fee. And now they’re passing that fee onto you. Starting in the US this will be rolled out globally. You can avoid paying by using […]
LinkedIn Algorithm Secrets – Digital Marketing News 1st March 2024
Google Analytics Key Events Google Analytics Key Events If you finally got your head around Google Analytics 4 I’ve got some bad news for you. It’s about to change the name of something and confuse us all over again. According to Google documentation, it’s going to change the name of ‘Conversions’ (similar to goals in […]