Does SEO Matter for Professional Services Companies in 2021?
This will age me, but I remember the old days of Search Engine Optimization (SEO). In the 2000s and even the early part of the 2010s, an organized group of people with a grudge could work together to redefine a word or a name and “teach” Google to point traffic searching that term to go […]
Advanced Keyword Research For Quick SEO Wins [Case Study]
After the flurry of activity that accompanies the acquisition of an affiliate site, you often hit maintenance mode. You continue publishing content and building links, all while waiting for your SEO efforts to pay off. I call this period the steady state. Once you’ve initially poured a ton of resources into ranking your site and […]
Publish Text, Image, and Gallery Snippets With the Shortnotes WordPress Plugin – WordPress Tavern
Yesterday, Happy Prime owner and engineer Jeremy Felt released Shortnotes, a plugin for writing notes from the WordPress editor. The intention is for users to create short pieces of content, such as that found on Twitter, Instagram, and similar social networks. However, it does not come with a front-end posting interface, at least not in […]
Platform News: Defaulting to Logical CSS, Fugu APIs, Custom Media Queries, and WordPress vs. Italics
Looks like 2021 is the time to start using CSS Logical Properties! Plus, Chrome recently shipped a few APIs that have raised eyebrows, SVG allows us to disable its aspect ratio, WordPress focuses on the accessibility of its typography, and there’s still no update (or progress) on the development of CSS custom media queries. Let’s […]
A Throwback To the Past: Introducing the Blogroll Block WordPress Plugin – WordPress Tavern
It was 2003. I was just getting my first taste of blogging and similar experiments on the world wide web. Seemingly every blog I toured showcased a long list of the owner’s friends. These were all the other cool kids jumping onto this blogging bandwagon — the blogroll was almost a status symbol. You had […]
7 Things Journalists Need to Know About Editorial SEO
While it’s an SEO professional’s job to know how to optimize for search and a journalist’s job to know how to write stories, both have the same end goal: to drive traffic to their editorial website. To help both SEO and editorial teams succeed in this endeavor, I’ve found that it’s hugely beneficial for SEO […]
Perfecting Your Brand’s Tone of Voice for SEO Copywriting
We all know when it comes to SEO, content is key. Copywriting enables you to tell your story, gives you a chance to strategize with useful keywords, and helps you gain trust and loyalty among prospects. But content alone won’t bring you success and build long-lasting customer relationships. It’s your tone of voice that really […]
What (Not) to Include in Your Agency’s SEO Reports
What Does Success Look Like for Your Client? First, you need to dive deep into your client’s expectations. Clarify their intent during the onboarding phase, and set the key metrics they need you to improve. It’s how they evaluate you, based on their marketing objectives, that helps you leave the other intermediary indicators aside: It […]
7 SEO Tips for a New Website (With Checklist)
If you’re starting a new small business or similar entrepreneurial endeavor, building a brand is one of the most critical steps you can take. Your website is a critical cornerstone of your brand. SEO allows your webpage to rank higher in the results pages of search engines like Google and Bing. This makes it easier for people […]
WordPress Gutenberg 10.1 Boosts Core Web Vitals
WordPress Gutenberg 10.1, released March 3, 2021, dramatically boosts Core Web Vitals performance. WordPress now features significant page speed gains. Gutenberg 10.1 is Released WordPress announced the release of Gutenberg 10.1 and buried in all the little details of new features was an improvement that publishers have been waiting for. Google is soon updating their […]