January 2021

The business value of SEO in 2021: From revenue generation to reputation and retention

30-second summary: SEO is without a doubt the most cost-effective channel for enterprises today. SEO also adds incremental value in a number of different ways. It helps maintain brand equity, helps inform product and sales. SEO can also be used as a PR channel and vice-versa. From consumer behavior trends to market and demand volatility,… Read More »The business value of SEO in 2021: From revenue generation to reputation and retention

A Technical SEO Guide to Lighthouse Performance Metrics

Maybe you’re here because you’re a die-hard fan of performance metrics. Or maybe you don’t know what Lighthouse is and are too afraid to ask. Either is an excellent option. Welcome! For this merry adventure into demystifying developer documentation, I’ve recruited Technical SEO and Google Data Studio nerd Rachel Anderson. Together, we’re hoping to take… Read More »A Technical SEO Guide to Lighthouse Performance Metrics

WordPress Theme Tutorial

In this tutorial I’ll show you how a WordPress theme comes together. I’ll walk you step by step through the html, css and WordPress PHP functions and how they work. I will use the default theme in WordPress to start out, but then will create more complicated themes as the tutorial continues. Here are some… Read More »WordPress Theme Tutorial