10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now

When it comes to the metrics by which you measure business growth, Customer/Client Lifetime Value (CLV) is king – but only given the right context. Increasing CLV in your content marketing business isn’t about taking more from each customer or simply selling them on additional services. It’s all about delivering the best possible service by […]

How to Do Keyword Research for SEO: A Simple Step-by-Step Guide

Despite all the many changes to SEO practice over the years, keyword research remains one of the most fundamental SEO tasks. In fact, some form of keyword research is still one of the first things SEO professionals at all skill levels do – especially for a new site (or for any site for which they […]