100 Best Writing Websites: 2020 Edition
Your story deserves to be heard, but how do you get people to read it? How do you muster up enough courage and discipline to finish? What are the rules to writing well? You can find answers to all of these tricky questions on the web. That’s why each year, with the help of our […]
John Pai’s Complex, Abstract Drawings in Space
John Pai, “Involution” (1974), welded steel, 40 1/6 by 40 1/6 by 40 1/6 inches (all images courtesy of the artist) FAIRFIELD, Connecticut — The last time John Pai had a solo show of his sculptures in New York, it was 1997, when he was 60 years old. There are many reasons why he is […]
Best Mompreneur Business Ideas for 2020 & Beyond
A “mompreneur” is someone who takes on two jobs—as a mother and as a business owner. Many mompreneurs want to start a business that provides flexibility, and that can be done from home, like with an Etsy shop. Others want to start a business with minimal costs, such as a blogging site or iPhone photography. […]
How to Identify & Eliminate Keyword Cannibalization to Boost Your SEO – Search Engine Journal
There’s a common misconception that the more pages you have targeting a keyword, the better you’ll rank for that keyword. After all, the more pages you have trumpeting your niche, the more likely Google is to pick up on your keywords and elevate your SERPs ranking, right? Actually, no. That isn’t true. In fact, targeting […]
eCommerce usability: the ultimate guide
Usability is an integral part of holistic SEO. It influences factors such as bounce rate, time on page and conversion rate, to name a few, and many of these metrics affect your website’s SEO. Optimizing usability is essential for all sites, but even more so for eCommerce sites. User testing is one way to optimize […]
How to Perform an In-Depth Technical SEO Audit
I’m not going to lie: Conducting an in-depth SEO audit is a major deal. And, as an SEO consultant, there are a few sweeter words than, “Your audit looks great! When can we bring you onboard?” Even if you haven’t been actively looking for a new gig, knowing your SEO audit nailed it is a […]
At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company)
This is part of our series on in-house SEO in which we dig into the operational challenges and opportunities that managing search engine optimization in-house presents. A shock to most non-SEO teams at large corporations is that they are the ones impacting SEO every day. They are even more surprised to learn that most SEO […]
Faceted Navigation: Best Practices for SEO
When it comes to large websites, such as ecommerce sites with thousands upon thousands of page, the importance of things like crawl budget cannot be understated. Building a website with an organized architecture and smart internal linking strategy is key for these types of sites. However, doing that properly oftentimes involves new challenges when trying […]
An SEO Guide to URL Parameter Handling
While parameters are loved by developers and analytics aficionados, they are often an SEO nightmare. Endless combinations of parameters can create thousands of URL variations out of the same content. The problem is we can’t simply wish parameters away. They play an important role in a website’s user experience. So we need to understand how […]
Performing a local SEO audit for your business | Smart Insights
As regular SEO techniques improve your global ranking, local SEO improves the ranking of your brand in your area, helping those who live close to your location find your business easier Local SEO represents a series of steps that allow your content to reach online users that live close to your business. As regular SEO […]